One dataset, one identity layer
Your keyword universe, your rank history, your competitor set, and your content inventory all share a single key. No more reconciling three CSV exports to answer one question.
The Product
One workflow. Five modules. Replaces the four-to-six SEO tools your team is duct-taping together.
MarketEson unifies keyword research, rank tracking, competitor intel, content gap analysis, and AI-search visibility tracking into a single workflow — so SEO teams ship ranking content in days, not quarters.
Used daily by the SEO teams at Notion, Webflow, Zapier · 2,140+ paying teams across 47 countries · 4.8/5 on G2 across 1,067 reviews
app.marketeson.com / rank-tracker / q4-targets
Q4 Target Keywords — acmecorp.com
| Keyword | Pos | Vol | KD | Δ 7d |
|---|---|---|---|---|
| saas seo platform | 3 | 8,100 | 62 | +4 |
| rank tracking api | 5 | 4,400 | 48 | +2 |
| content brief tool | 7 | 2,900 | 41 | +1 |
| competitor keyword gap | 11 | 1,600 | 37 | −3 |
| serp feature monitor | 14 | 720 | 29 | — |
Visibility +18.4%
SERP features 23
AI Overview tracked
Chapter 01 — The Thesis
SEO teams ship ranking content in days, not quarters — when research, tracking, intel, and briefs live in one workflow.
The average in-house SEO stack now spans four to six subscriptions, two browser extensions, a Looker dashboard, and a spreadsheet someone swears they will automate next quarter. Every handoff loses context. Every new tool adds a login. MarketEson was built to retire that complexity.
Built by operators who survived nine core updates
Founded in 2019 in Austin, TX by ex-Searchmetrics principal engineer Daniel Reyes and ex-Ahrefs data scientist Priya Shankar. The team has shipped 11 product releases in 24 months.
Daily refresh, not yesterday's leftovers
The platform processes an average of 2.1 million SERP analyses per hour during peak crawl windows, refreshing 4.2 billion keywords daily across 180 markets and 12 search engines.
The shortest path from question to brief
Discover a keyword, pull competitor SERPs, identify the gap, generate the brief — all in the same session, with no copy-paste between tabs. Single-click brief generation cuts production from 3 hours to 11 minutes.
“We replaced four subscriptions with MarketEson and cut our time-to-brief from a full afternoon to a coffee break. The data finally agrees with itself.”
Chapter 02 — The Workflow
Five modules, sequenced the way SEO teams actually work.
Every module feeds the next. A keyword surfaced in research flows into rank tracking, into competitor comparison, into a gap analysis, and finally into an AI-search visibility brief — without a single export.
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1
Module 01
Keyword Research
A 4.2-billion-keyword database filtered by intent, SERP feature, and business priority. Surface parent topics, cluster long-tails, and export target lists that share a single identity with your rank tracker.
- Intent-tagged suggestions across 180 geographic markets
- SERP feature preview (AI Overview, PAA, image pack, video)
- Parent topic clustering with traffic potential scoring
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2
Module 02
Rank Tracking
Daily position refresh on desktop and mobile, segmented by device, location, and SERP feature. Track visibility scores against your own historical baseline and against named competitors in the same view.
- Daily refresh across 12 search engines
- Per-location rollups (city, metro, country, custom)
- Share-of-voice and visibility index over time
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3
Module 03
Competitor Intel
Pick any domain and MarketEson reverses its last 24 months of ranking behavior — which keywords it gained, which it lost, where its content cadence accelerated. See the playbook before you decide whether to copy it.
- Side-by-side domain comparison across up to 10 competitors
- Content velocity and topic coverage tracking
- Backlink source overlap and lost-link alerts
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4
Module 04
Content Gap Analysis
Identify keywords where competitors rank and you do not — filtered by your existing topical authority and by pages you already outrank for adjacent terms. The list is prioritized, not dumped.
- Topical authority scoring per subdomain
- Priority queue ranked by traffic potential × win probability
- One-click handoff into the brief generator
Module 05
AI Overview & SearchGPT Visibility
The first mid-market SEO platform with native tracking for Google's AI Overviews and OpenAI's SearchGPT surfaces (launched Q3 2024). See which queries cite your domain, which cite competitors, and which citations are growing.
- Citation presence across AI Overview, SearchGPT, Perplexity
- Source attribution analysis per query
- Alerts when your citation share shifts more than 5% week-over-week
app.marketeson.com / brief / saas-seo-platform
Content Brief · Generated 2 min ago
saas seo platform
Recommended structure
- H1: primary keyword, value prop, audience
- Comparison table — 6 named competitors
- Methodology section (EEAT signal)
- Pricing signals and FAQ schema targets
Outline (14 sections)
- What is an all-in-one SEO platform?
- Five modules every B2B SaaS team needs
- How MarketEson replaces 4–6 tools
- Case study: +63% faster time-to-rank
3 hr → 11 min
Single click
Export to Docs · Notion · Asana
Highest-Leverage Time Saver
A brief your writer can actually start on. In eleven minutes.
The brief generator pulls the live top-10 SERP, extracts the entity graph, scores the content gaps your domain can realistically win, and writes a 14-section outline with H2s, FAQs, schema targets, and internal-link suggestions. Your writer opens the doc and starts drafting — not researching.
3 hrOld brief production
→
11 minMarketEson output
Average across 1,800+ customer sites since 2021: time-to-rank for target keywords reduced by 63%.
Get Your Free SEO AuditChapter 03 — The Stack You Stop Paying For
Four-to-six tools MarketEson absorbs in a single platform.
The categories below account for the median in-house SEO software spend at mid-market B2B SaaS companies. Running them as separate subscriptions costs more, fragments your dataset, and leaves every quarterly review reconciling three sources of truth.
| Tool category | What you run today | What it costs you | What MarketEson replaces it with |
|---|---|---|---|
| Keyword research suite | Standalone research tool + monthly credits | $199–$499/mo per seat, capped export quotas | 4.2B-keyword database, unlimited seats on every paid tier |
| Rank tracker | Daily rank tracker with per-keyword pricing | $89–$399/mo, throttled refresh cadence | Daily refresh across 180 markets and 12 search engines |
| Competitor & backlink intel | Separate backlink + content intel subscription | $299+/mo, no overlap with your rank tracker | Reversed competitor SERP history + backlink source overlap in one view |
| Content brief & gap tool | Briefing tool layered on top of a docs workspace | 3-hour median brief production, manual SERP pulls | Single-click brief generator, 11-minute production, exports to Docs and Notion |
| AI-search visibility tracker | Manual spot-checks across Google AI Overview and SearchGPT | Unscalable, no historical baseline | Native AI Overview and SearchGPT citation tracking (launched Q3 2024) |
| Reporting & Looker glue | BI dashboard stitched from CSV exports | Analyst hours, weekly reconciliation | Built-in stakeholder reporting with share-of-voice and visibility index |
Named #1 SEO Platform for SaaS Companies by G2 in both Winter and Summer 2024 reports (4.8/5 across 1,067 reviews).
By the Numbers
The largest commercial SERP dataset in mid-market SEO tooling.
4.2B
keywords tracked daily across 180 geographic markets and 12 search engines
93%
customer retention rate over the trailing 12 months — industry benchmark sits at 71%
63%
average reduction in time-to-rank for target keywords across 1,800+ customer sites since 2021
2,140+
paying teams across 47 countries, including 18 Fortune 1000 in-house marketing departments
Series B closed March 2024: $34M led by Insight Partners, with participation from Storm Ventures. Customer base grew 312% from 2022 to 2024.